It’s more powerful to be recommended a product than for a brand to shout 'buy from us'.
Agree? Welcome to native advertising. Micro recommendations at macro scale.
Your content is being ‘recommended’ to users by their favourite publishers whilst they’re in discovery mode. Editorial style ads increase CTR and will lower your CPC.
Present the problem and the transformation before you introduce your brand as the solution. For best results host this advertorial on a third party website to benefit from the recommendation and authority.
Optimise spend by blocking underperforming publishers, adjusting bids, day parting, creating variations of winning creatives and many more
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Native advertising to scale your ecom brand
Why Native. We grow ecom and DTC businesses by creating demand with native advertising.
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